Conducting a Perception study on what Indian youth have to say about some ageless brands in India. Brands include Amul, Ambassador, Maruti, Titan and Bajaj. We are looking at Truly Indian brands that are made in India for India.
Some questions which want your perceptions/views/critical comments include Whether these brands are associated with the country’s progress towards complete self reliance and economic supremacy or are they a relic of the British Raj? Are we still carrying huge chips of the colonial block on our collective shoulders?
Much ado made about the Common Wealth Games.. lack of preparation, money being swindled, taxpayers money and nothing to show for it, pathetic CWG village, etc etc..My question: Countries under the CW fold fought long and hard for their independence, some bloody some peaceful, some long and hard and some not as much..Yet, collectively the CW nations comes together to celebrate the CWG games, is this relevant now? What does the CWG signify anymore to the CW countries.
Ambassador is still associated with India and mostly Indian bureaucracy. Does the Ambassador car have any significance now? Will it be possible to associate the Ambassador with new age living for Indian youth? Can we make this a cultural symbol of India: -Sturdiness=India’s unshaken democracy; Looks=India’s simplicity and steadfast nature; Capacious interiors=India’s renowned hospitality and encompassing melting pot nature. Are there are other things of the Ambassador that make it a great symbol of what we call India.
Amul – The Taste of India. The slogan says it all. Is Amul ready to survive the onslaught of the Baskin Robbins and the Haagen Daaz? What more does Amul need to do?
Titan, Maruti and Bajaj- The trio represent Indian innovation having successfully scaled up to reach mass commercial appeal and continue their success story but is this the end of a new beginning for the TRIO?